Italian roots, Thai insight.

We Are Sugo is driven by a team of experts from diverse industries, united by a passion for Food & Beverage. We’re Italians in Thailand — and we speak both languages: business & brand.

Founder

Luca Maselli sitting on a couch wearing a plaid blazer and dark jeans, looking to the side.
  • Founder
    As the Founder, he blends a decade of investment banking expertise with a passion for F&B, lifestyle, and fashion. As a serial entrepreneur he found success with a fashion brand across Europe and Asia. He drives ventures’ growth by merging financial strategy with creative vision.

Operational Team

  • Edoardo Roveda - Business Development & Organization

    Edoardo Roveda

    BUSINESS DEVELOPMENT

    He drives business development and growth, leveraging his expertise in local regulations and HR strategy across multiple industries in Thailand.

At We Are Sugo, we are on a mission to help Italian F&B and lifestyle brands growing in Thailand through strategic partnerships with local players. If you’re passionate about F&B, business development, and branding, we want to hear from you!

Join our team

A person standing on a sidewalk with the words "PASSION LED US HERE" written on the ground, with shadows of leaves and trees overhead.